ELTA FANS
ACREX 2018 - BENGALURU INDIAElta Fans have been a manufacturer of high quality ventilation products and fan technology for the Building Services, Applied Technology, Residential and OEM markets for over 40 years
THE GOAL
Elta Fans, an international brand, with a wide products range and applications was being launched for the 1st time in India under their own brand name, and were to present a wide range of innovative products – many of which were to be demonstrated live
ELTA FANS
ACREX 2018
- STAND DESIGN AND FABRICATION
- BRANDING AND GRAPHICS
- SERVICE STAFF
HVAC
Since the brand and products were being launched for the first time, the design had to be keenly consciously aware of branding, design and product display based on the product segment priorities. Multiple products of varied dimensions from few inches to meters in diameter to be displayed having applications in Residential – Commercial – Industrial segments of customers, many of which had to be demonstrated live. Had to bring on a single platform of understanding multiple teams from Elta Fans based across many countries having different functional responsibilities viz. technical, production, marketing, commercial, design, purchase etc. In addition the construction of the stand along with the product fittings was to be completed in 48 hours
Special care was given to understand the functioning of the various products in sections to design displays that were functional as well as allowing room for ease of movement. A long continuous tables, with self contained lighting was designed for the floor area. Special care was taken to mount products as per their application, ceiling products on ceiling, wall products on the wall. On a design perspective with a predominantly white colour as the base, full wall graphic branding and large glow logos were used to promote the brand. Seating and a bar table was confined to the upper level. The entire structure was prefabricated and installed, including the fitting of products in a total of 36 hours.
MORE GLIMPSES
Elta Fans managed to successfully display their full range of products in various sections without overcrowding. The various sections were clearly labelled and demarcated, with the subtle use of film, technology and live demos to bring out the best features of the product.