GENUS POWER
ELECRAMA - GREATER NOIDA, DELHIGenus Power Infrastructures Limited is an ISO 9001 and ISO 14001 certified organization and a core part of the US$500 million Kailash Group. Through its diverse business divisions, Genus provides advanced, innovative, and sustainable solutions for the power industry.
THE GOAL
To design and fabricate a technology-focused exhibition stand that combines innovative design, advanced digital integration, and high-quality fabrication to create an impactful, immersive experience that communicates the brand’s technological leadership and engages audiences.
CLIENT
GenUS PoWER
EXHIBITION
Elecrama
SERVICES
- STAND DESIGN AND FABRICATION
- BRANDING AND GRAPHICS
- TECHNOLOGY INTEGRATION
- CATERING AND SERVICE STAFF
Industry
POWER
PROJECT BRIEF
SWD’s objetive was to use technology to crete an interactive and immersive environment that would draw visitors to Genus Power Booth at Elecrama
PROJECT SOLUTION
SWD Studio leveraged cutting-edge technology to create a strong and engaging exhibition presence for the client, ensuring the stand attracted attention from afar and delivered an immersive visitor experience. A curved LED wall on the booth fascia dynamically displayed key brand messages through motion, sound, and striking visuals, drawing crowds and earning praise for innovation. Inside the stand, visitors interacted with the client’s latest products and services through intuitive touchscreens and augmented reality experiences that seamlessly blended the physical and digital worlds, boosting engagement while capturing valuable visitor insights. A rotating LED globe highlighted the brand’s global reach, while strategically placed touch displays allowed attendees to explore features, videos, and customer reviews, keeping them informed and entertained as they connected with the sales team.
PROJECT RESULTS
The exhibition stand’s interactive touchpoints allowed attendees to navigate product features, access detailed information, watch videos, and experience solutions firsthand, creating a hands-on journey that encouraged deeper understanding, longer dwell time, and meaningful engagement with the brand.
PROJECT HIGHLIGHTS